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DriftDrift was born as an artistic project by InCaseOf, with the goal of capturing the fluctuations in prediction around the success or failure of an image.

The project today is a hybrid between trading and an open invitation for everyone to take an active role in evaluating concepts and creative inspirations.

How it works

Every day new images enter the feed. Your task is to understand where the consensus is heading.

You're not just an observer — you can contribute to the flow by uploading an image you find significant, assigning it a sector, and optionally adding a reference URL for analysts like yourself. Once published, it enters the project and becomes the subject of collective prediction.

Submit observation

Anyone can submit an image to be judged by the community. Submit observation opens the upload form: add your image, a source URL if available, and visual DNA keywords to help others read the signal.

If you believe an image in the feed is not appropriate, you can flag it using the ! button. You'll be asked to specify a reason. Images that receive enough flags are removed.

Momentum starts at 100

Every image enters the feed with a momentum of 100. When an image reaches 100 total positions, the market closes.

The system compares the final momentum against the starting value (100). A value above 100 means the image was promoted (ROSE); below 100 means it was rejected (FELL).

Vote to reveal

Each image's momentum is hidden until you take a position. Only after voting — RISE or FALL — will you see the current value, the chart, and how the signal is moving. You can vote only once per image and cannot change your mind.

FALL ↓

You believe it will lose ground. You win if the final momentum drops below 100.

RISE ↑

You believe this image will gain consensus. You win if the final momentum exceeds 100.

Vote with a gesture

Swipe Mode is available on mobile devices only. Tap the Swipe button on the main screen to activate it.

Browse images and use gestures to vote or skip:

← Swipe left

Vote FALL. The image moves down in your assessment.

→ Swipe right

Vote RISE. The image moves up in your assessment.

Swipe up to skip an image without using a vote.

Session limit

In Swipe Mode you can cast a maximum of 20 votes per session. Once exhausted, you must wait 1 hour before voting again. Votes cast in Swipe Mode count exactly like regular votes.

Reputation is built on precision

The more correct predictions you accumulate, the higher you climb — from Observer to Oracle.

Warning

Every wrong prediction lowers your accuracy. Voting randomly is counterproductive — quality of analysis matters, not quantity of votes.

Accuracy = correct predictions ÷ total closed markets

Only closed markets count

Predictions on still-open images do not affect your accuracy score.

Minimum threshold

Your rank unlocks after 5 closed predictions. Until then, the counter shows your progress (e.g. 2/5).

ORACLE> 90% accuracy
STRATEGIST60% — 89%
ANALYST30% — 59%
OBSERVER0% — 29%

Frequently asked questions about DriftDrift

Is DriftDrift a cryptocurrency or a token?
No. DriftDrift is a free, browser-based art and prediction game created by InCaseOf. There is no token, no blockchain, no wallet and no real money involved. DriftDrift is unrelated to Drift Protocol, the DeFi project with a similar name.
What is momentum in DriftDrift?
Momentum is the score attached to every image on DriftDrift. Every observation enters the feed at a momentum of 100, and community votes move that number up or down. The market for an image closes once it reaches 100 total positions.
How do you win a prediction on DriftDrift?
You win by calling the direction correctly. When a market closes, DriftDrift compares the final momentum against the starting value of 100: above 100 means the image ROSE, below 100 means it FELL. You take one position per image and cannot change it afterwards.
Why is an image's momentum hidden until you vote?
Each image's momentum stays hidden until you take a position, so the crowd's current score cannot anchor your judgement. Only after voting RISE or FALL does DriftDrift reveal the value, the chart, and how the signal is moving.
What is Visual DNA on DriftDrift?
Visual DNA is the set of keywords that describes an image's aesthetic fingerprint. Contributors add these keywords when they submit an image, and they help other players read the signal before taking a position.
How is accuracy calculated and what are the ranks?
Accuracy on DriftDrift equals correct predictions divided by total closed markets; predictions on still-open images do not count. Your rank unlocks after 5 closed predictions. The four ranks are Observer (0–29%), Analyst (30–59%), Strategist (60–89%) and Oracle (above 90%).
How many votes can you cast in Swipe Mode?
Swipe Mode is available on mobile devices only and allows a maximum of 20 votes per session. Once you exhaust them you must wait 1 hour before voting again. Votes cast in Swipe Mode count exactly like regular votes.
Do you need an account to play DriftDrift?
Playing DriftDrift is free, but you need an account to take a position, submit an image, use Swipe Mode or flag content. You can browse the feed without signing in; momentum values stay hidden until you vote.

Help us improve

DriftDrift is a project in continuous evolution. If you have suggestions or have noticed any anomalies, your contribution is essential to refine the signal. Thank you!

Send feedback →